Creative Cafe

CONSUMER INSIGHT

Students look for feedback from people who aren't listening.

CHALLENGE

Get students to sign up to get their portfolios reviewed by local advertising professionals.

OBJECTIVE

Show what friends and family are actually thinking when they give feedback to students on their creative work.

CAMPAIGN IDEA

We're actually listening at Creative Cafe.

CREATIVE EXECUTION

Print:

Posters to be displayed around campus.

Guerilla:

Bingo cards to be distributed at Creative Cafe for students to use.

Creative Partner: Leandra Langhorne.