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INSOMNIA COOKIES

CHALLENGE
Boston offers an abundance of options when it comes to food and snacks.  Insomnia Cookies needs to stand out as a unique snack choice for the Boston.

CONSUMER INSIGHT

With the harsh winters that Boston faces each year, warmth becomes a precious commodity. 

OBJECTIVE
Build a positive connection between the Boston University campus and Insomnia Cookies using WARMTH.

CAMPAIGN IDEA

Warm is Better

CREATIVE EXECUTION

Out of Home + Utility

Placed on outdoor bus shelters and train stations.

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Social + Utility

Use Social media platforms to gain earned media while also giving the people of Boston some delicious warmth.

Mobile

Hack Google Maps to show where the cookie heaters are located. 

Role: Strategist and Copywriter

Co-credit: Li Yang (Art Director)

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